Digital Marketing Fundamentals

Master the essential digital marketing strategies including SEO, social media ma...

13 Videos
10 Resources
4 Chapters
5430 min
Digital Marketing Fundamentals

Course Curriculum

1

Introduction to Digital Marketing

3 videos • 2 resources
What is Digital Marketing?
05:00
Digital vs Traditional Marketing
07:00
Digital Marketing Channels Overview
06:20
Digital Marketing Glossary
1000 KB
Marketing Channel Comparison
500 KB
2

Search Engine Optimization (SEO)

4 videos • 3 resources
SEO Fundamentals
07:30
Keyword Research
08:40
On-Page SEO
08:00
Technical SEO
06:40
SEO Checklist
750 KB
Keyword Research Template
250 KB
SEO Tools Guide
1.22 MB
3

Social Media Marketing

3 videos • 2 resources
Social Media Strategy
06:20
Content Creation for Social Media
07:30
Social Media Advertising
07:00
Social Media Content Calendar
375 KB
Social Media Metrics Guide
625 KB
4

Content Marketing & Analytics

3 videos • 3 resources
Content Marketing Strategy
06:40
Analytics and Measurement
08:00
Marketing Automation
05:50
Content Marketing Template
500 KB
Analytics Dashboard Setup
875 KB
Marketing Automation Tools
750 KB
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What's included:
  • 13 video lessons
  • 10 downloadable resources
  • Certificate of completion
  • Lifetime access